Emi Case

EMI Case Analysis Introduction: With the symphony industry quickly ever-changing because of new technology and the changing needs of the butt joint market, EMI is leftfield to figure protrude what their target market needs atomic number 18 and how to achieverfully keep their target market prosperous and to benefit new support. One of the biggest challenges EMI must figure out is whether CD’s should be continued to be make and priced significantly lower or re bleed CD’s as the preferred style to package symphony and begin selling music online in a digital format. EMI’s decision to continue to use CD’s or move to online digital formatting will displace their success in the music industry and the overall fellowship’s success for years to come. Situational Analysis: Strengths: The EMI Group, PLC has many strengths and is a leader in the music industry. It has over “100 recode says” (Kerin & Peter) and some of the sterl ing(prenominal) rock and pop music stars. EMI is known for having conventional label company’s such as crownwork records, arrant(a) records and many differents as well as real procreative music publishing business. EMI has in any case enter net income and is doing very well financially. In 2003 EMI had world gigantic sales of 2,175.4 one thousand million pounds with increases in operate profit of 33.1% in 2003.

EMI has been recorded profits even with CD sales going down and more than and more batch downloading music from the Internet illegally. Weaknesses: However EMI comparable many other companies in the music industry is dealing with illegal music downloading and the changing way their product is learned t! o. EMI’s biggest weakness is at that place reliance on a declining product. CD’s ar no longer what people are using to listen to music. 44% of 18-24 years old in 2003 were downloading their music on the internet illegally. EMI is struggling to redefine the way their product is package and used by their target market. EMI also has much higher(prenominal) price of CD’s compared to universal joint Music...If you necessity to get a full essay, order it on our website: OrderEssay.net

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