Mcdonald's Competitors

Competitor Analysis             The following are the primary competitors of McDonalds in fast food industry, primarily in the US: Wendys             Wendys Old-Fashioned Hamburger was founded by David doubting Thomas in Ohio and was combine in 1976 (Wendys 2008). The federation is considered as the third largest fast-food burger business in the world that is operating 9,000 stores in well-nigh 33 countries in the world. During 2002, the lodge put down append tax revenue of 2.73 billion that shows 14.2% increase comparability to 2001. The system of the social club boil downes on fractureing different products and services compare to its competitor (Thompson & vitamin A; Strickland, 2005 p. C-223).             During 2002 2003, most of the food chain conjunction is tensenessing on lowering the prices of their products in order to make up competitive advantage, provided the company refused to follow the utter trend and brood to fo cus on the quality of their products than price. As a result, Wendys had been able to offer unique items such as tend Sensation, that enables the company to become prominent as a company that offer healthy items in their menu (Thompson & Strickland, 2005 p. C-223).

            In terms of expansion, Wendys focuses on international expansion in Latin America, and uses acquisitions of smaller brands and joint ventures as the primary arise in expansion (Thompson & Strickland, 2005 p. C-224).             During the sulfur arse of 2007, the company reached a total of $558.3 zillion of sales, showing an increase, compare to $557.7 million in the same quarter of the previous year. The company recorded ! a decline in their franchise revenue, from $76.3 million of the second quarter of the recent year to $75.6 million of 2007 second quarter, this is because at that place is few open franchise restaurants compare to 2006             Based on the said facts, it can be seen that Wendys maintains its core strategy, which is to focus on the quality of their product and not on...If you want to return a full essay, order it on our website: OrderEssay.net

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