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Thursday, November 28, 2013

Strategic marketing for Hytex Malaysia

1.0         Introduction In this fast accelerate wrinkle world, either firm should be pro-active in order to compete with their competitors. Thus, relief valve marketing is the important process to assist the firm to encircle their position in this competitive environment. The objective of this assignment is to damp and elaborate the strategy of the leading set manufacturer company- HYTEX unified Sdn. Bhd. Therefore in this assignment the first segment is introducing the memoir of Hytex. The second farewell is to analyse or understand the consumers, market, and marco as well as microenvironment where Hytex is run in. The third part is mean and implementation. The forth part is control and recommendations for Hytex to perform better in the future. 1.1         Background of Hytex          In 1973, Hytex started operating as a elegant firm that did signal serigraph printing in a rented shop-house. However through a deliberate pl an of working out and modernization, Hytex managed to move into its own manufactory premises.         Today Hytex is the largest automated jersey screen printer in Asia, which able to produce amply quality plastisol prints. Hytex is a in full integrated garment manufacturer with in-house facilities and services such as designing, knitting, bleaching, dyeing, finishing, pigment dye, garment wash, cutting, screen printing, embroidery, sewing, pressing and packing service. Besides doing contract manufacturing for twain local and export market, Hytex also diversify into sell business under the name of American Athletics, Tenderly and population of Cartoons.
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Currently, Hyt ex owns 27 stores in three countries, namely! Malaysia, Singapore and Brunei. 1.1.1          interact Companies of Hytex The avocation companies are the subsidiaries companies of Hytex. ·         Hytex Incorporated Sdn.Bhd. ·         Hytex Apparels Sdn.Bhd. ·         Hytex Garments (M) Sdn.Bhd. ·         Hytex Products (M) Sdn.Bhd. ·         Hytex Holdings Sdn.Bhd. ·         Hytex International Pte.Ltd. ·         Hytex Garments (Cambodia) Pte.Ltd. ·         W.O.C. Boutique Sdn. Bhd. If you postulate to regain a full essay, order it on our website: OrderEssay.net

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