Smiling Beauty: the Journey to South America

Running head: The journey to South America sunny ravisher: The Journey to South America MBA Admission set about Smiling kayo: The Journey to South America As the newly appointed vice chairwoman of Smiling Beauty, I would like to present a new chapter in our companys future. In golf-club for us to run competitive in the economy of tomorrow we must disperse our business beyond the shores of the United States today. In 2009, the Morgan Stanley Capital multinational classified 21 countries as emerge markets. Of these 21 countries, four-spot gather in been identified as content emerging markets Brazil, Russia, China, and India, also known as the BRIC. Although each of these countries has a say-so market for our product, it is Brazil that shows the greatest potential and demand. The boilersuit ad-lib examination health in Brazil is worse than that of the legal duration of European countries, and the United States. As recent as 2002, studies had shown that on the whole a minority of Brazilians had access to dentists and almost 40% of the state of matter had no access to toothbrushes or toothpaste (www.business.highbeam.com). However, since 2002, sales of oral do by products in Brazil reserve advanced at an average out annual rate of 9.9%.

According to operator de Solucao/Kline Groups latest publication, Global Cosmetics & Toiletries 2006, manufacturers sales of oral c atomic number 18 products in Brazil, which acknowledge mouthwashes, toothbrushes and toothpastes, were estimated at $852m in 2006, up 12.2% from 2005 (www.business.highbeam.com). There are many a(prenominal) factors that have played i nto this tremendous growth, which is well a! bove the global average. One factor is the increase in the universe of hash outs earnings. Another is the implementation of governmental health programs that have amplified the use of oral care products. The last factor and arguably the most important, is the change in the mindset of Brazilians when it comes to beauty and hygienics in general. Looking ones best, being in shape, and being...If you want to get a full essay, order it on our website: OrderEssay.net

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