Story Of Ferrero Rocher Family

STORY OF FERRERO ROCHER FAMILY The great leader of the Groups civilization is Michele Ferrero. With the desire to make and create new products with state-of-the-art ideas, he has revolutionised the food habits of millions of consumers. Thanks to his consistent and efficient partnership with his married woman Maria Franca, he was the first-class honours degree Italian manufacturer after World War II to apply production sites and offices foreign in the confectionary sector, turning the Company into a truly internationalist Group. We have to return to the 40s to discover the grow of this success. These were the years when Piera and Pietro, Micheles parents, transformed a pastry entrepot into a factory. These first and decisive steps forward were convey to the products invented by Pietro Ferrero and his password Michele, who was then very young. Another identify to success was the powerful sales network organised by Giovanni, Pietros brother, who died in 1949. And now Ferreros story has reached the tertiary generation. Pietro and Giovanni Ferrero, sons of Michele and Maria Franca, worked unitedly at the top of the Group as Managing Directors for more than 10 years. In April 2011, Pietro Ferrero tragically died in due south Africa while working(a) on a humanitarian mission, inspired and impelled by him, that aimed to relaunch the Ferrero Social Enterprises.

Today, Giovanni Ferrero continues to run the Company success in effect(p)y, aiming to reach heretofore more ambitious goals and ensuring that the company inspiration and motivation that was so potently shared with his parents and his brother. Today, just as yesterday, it is a building foun d on solid family values. In short, behind ! the trademark, the disturbance and the expansion of a multinational company, there is the story of a lustrous and strong-willed Piedmontese family that gathers its extraordinary strength for growth from the Ferrero bums motto: Work Create Give. capable from: hypertext transfer protocol://www.ferrero.com/the-group/a-family-history/a-great-company/If you want to get a full essay, order it on our website: OrderEssay.net

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