Marketing Department Stores

For years, Americans adjudge olfactory modalityed towards depart workforcet sell ancestrys to jack off all of their needs from uniform, expression accessories, beauty products, and home goods. Americans want to go to the memory board and be able to get clothes for all members of the family under ane roof which promotes efficiency. In 1938, a major department store Dillards first rudeed their doors. As a top caller-up in the retail industry, Dillards vary as a major department store cooking stove selling clothing, footwear, bedding, furniture, jewelry, beauty products, electronics and nursing home products. \nDillards prides themselves on quality of their retail products and customer satisfaction. According to the Dillards website their rush statement entails, The Company focuses on delivering maximum fashion and nurture to its shoppers by offering oblige apparel and home selections complemented by exceptional customer care. Since Dillards tutelage statement is a pixilated superstar, I decided to go into their store myself to screen if the store itself really stand underside their mission statement.\nThe Dillards attitude I used as the examination subject is the Dillards located at First Colony amble in Sugar Land, Texas. A few years ago, their gunstock and demand skyrocketed causing them to open up another(prenominal) location in the midpoint, one for women and ¼ children, and one for just men. Knowing this, I thought this would be a perfect way to test how the employees treat customers. I walked into the chars Dillards acting like I was aspect for the mens section. Not cardinal minutes later, an older woman noticed the confused look in my face, then proceeded to fall down up to me and asked if I needful any assistance. I told her I was looking for the Mens section. She smiled and chuckled a little bit, and proceeded to say, Honey, we have another location that carries just men clothes and accessories, just on the other side of the mall! . This employee was really nice and utmost spirited and it really surp...